Wholesale · Data · Logistics
The wholesale partner for online resellers.
Athena brings recognisable stock, marketplace intelligence and fulfilment support into one approved trade account.
Not a marketplace — a supply, data and logistics partner. Source smarter as an Athena partner.
No application fee · Human review · No payment today
Wholesale & brand-direct sourcing
Shop all Toys & Games
Toys & Games
Starter sets, miniatures and hobby supplies for established and new players.
How Athena helps
Marketplace intelligence
A wholesale catalog that shows you what sells
Open any product, from books and toys to consumer goods and fragrances, and the Amazon side’s already filled in: live Buy Box, fees, sales rank and 90-day ROI, straight from Keepa and sat next to your trade price. We hold the stock, so the moment the numbers work, you order it. This is a live line from the catalog, shown exactly as a signed-in buyer sees it.
How to sign up
From sign-up to first order
A straightforward path from application to ordering, with a human review before trade prices and quantities are unlocked.
01
Apply online
Tell us about your business and where you sell.
02
Get approved
We review and activate you within one business day, unlocking the full catalog.
03
Add to basket
Build your order in the portal, download our stocklist, or integrate directly with your software tools.
04
Submit your PO
Generate a purchase order online and track every order through to dispatch.
Athena Partnership Programme
Introduce online resellers and earn 1.2% on qualifying orders during each referred seller's first 12 months with Athena.
- 01
Get your code
Request your personal Athena referral code.
- 02
Share your link
Introduce online retailers through your unique link.
- 03
Earn for 12 months
1.2% on qualifying orders after they join Athena.