Online reseller partner programme
Turn seller introductions into commission.
Introduce online resellers to Athena and earn 1.2% on qualifying wholesale orders. One link, automatic attribution, no targets.
Free to apply. 1.2% is the standard rate; full eligibility is set out in the Partner Programme Terms.
Programme at a glance
Built for online resale
Help sellers source great products—and earn when they order.
The best partners already help resellers make better sourcing, operations or growth decisions. Athena gives them a concrete next step.
Software & service teams
Give customers a trusted wholesale route when sourcing inventory is the next problem to solve.
Educators & creators
Turn practical sourcing content, communities and seller training into recurring commission.
Agencies & communities
Add a useful supplier introduction to the support you already give online resellers.
Online resellers
Recommend a platform you know to other resellers in your network and get credited automatically.
A partnership built around your reach
Reach more resellers? Let's build a bigger partnership.
If you run a seller platform, agency, community or education business with meaningful reach, speak to our team. We can expand the agreement around your audience and the qualifying order volume you can create—with tracked campaigns, co-marketing, tailored materials and commercial terms.
Tell us about your audience, channels and expected reach.
Simple, auditable economics
You earn when your sellers buy.
There is no fee for leads or unapproved accounts. Commission follows real paid wholesale volume, so your upside grows with the value your introductions create.
One useful introduction
Help a reseller build a stronger sourcing model.
With our broad product range and brand-direct deals, Athena processes over $1,000,000 in order value each month. Here is what one qualifying introduction can look like:
Customer places
$100,000
qualifying order
You earn
$1,200
for the introduction
At the standard 1.2% rate, that monthly order value represents over $12,000 in potential introduction commission—and we're growing. Actual commission follows eligible paid orders and is reduced by refunds or cancellations.
How it works
Apply for your code
Tell us how you reach independent resellers. We review every application individually and email your code once approved.
Make the introduction
Share it in a one-to-one intro, email, video or community. A 90-day first-touch window keeps your code attached until signup.
Your seller starts ordering
Once they create a trade account, their eligible paid orders earn commission.
Get paid through Stripe
Eligible commission is paid through Stripe. Your payout details stay with Stripe and never touch our systems.
A referral worth making
Give sellers a better wholesale sourcing workflow.
Your referrals are applying for a trade account—not buying another course. They can browse live inventory, inspect marketplace economics and place wholesale orders online across Athena's catalogs.
See what your referrals will experienceQuestions, answered
Know what happens before you share.
What exactly do I earn?
The standard self-serve rate is 1.2% of the product subtotal after account discounts, excluding tax, shipping and optional service fees. The full eligibility period and rules are set out in the Partner Programme Terms. Strategic partnerships may have a custom rate agreed in advance.
Which orders qualify?
Commission accrues on eligible paid, non-cancelled orders. Refunds and cancellations reduce the payable balance under the Partner Programme Terms, so payment follows collected commercial activity.
How is a seller linked to me?
Your personal link carries your code. First-touch attribution is held for 90 days before signup, and the seller can also type the code when creating their account. That pre-signup capture is separate from commission eligibility, which starts when their trade account is created and follows the Partner Programme Terms.
Does my referral receive a discount?
No. The code records who made the introduction; it does not alter the seller’s trade pricing or checkout. Their account and any commercial terms are reviewed in the usual way.
Do I need a large audience?
No. Warm introductions from software teams, consultants and other sellers can be just as useful as a large creator audience. If you know credible online resellers who need wholesale supply, the programme is designed for you.
How do payouts work?
After approval, you complete Stripe-hosted onboarding before your first payout. Commission is calculated from eligible paid, non-cancelled orders. Your bank or card details go directly to Stripe; we never store them.
Can we build a company-level partnership?
Absolutely. If you run a seller platform, agency, community or education business with meaningful reach, speak to our team before applying. We can expand the agreement around the audience you serve and the qualifying order volume you can create, including tracked campaigns, co-marketing, tailored materials and commercial terms. Any enhanced rate or performance bonus is agreed in advance and based on approved accounts, paid order volume and contribution—not clicks or unqualified signups.
Start now
Get your partner code.
Tell us how you help independent resellers. Once approved, we will email your personal code, seller signup link and secure Stripe setup.
No joining fee
No referral targets
No payout details stored by us